College Glen Real Estate update Q1 2013 - Doug Reynolds Real Estate - www.CollegeGlenRealEstate.com - College Greens / Glenbrook

Doug Reynolds shares the latest neighborhood real estate statistics for College Greens / Glenbrook.  An analysis of the 2013 First Quarter sales of single family homes shows the average sales price has increased from last quarter and last year.  The average days on the market has also decreased as well.  Right now there is a shortage of homes in the College-Glen neighborhood compared to the current amount of buyer demand.  Doug is a Realtor who lives and works in College Greens/Glenbrook.

More neighborhood real estate info can be found at: www.CollegeGlenRealEstate.com

clear skies,

Doug Reynolds

 

www.BHGshortsales.com

College Greens / Glenbrook Real Estate Sales Q1, 2013 - www.CollegeGlenRealEstate.com

Now that the First Quarter of 2013 is finished, here’s a look back at Q1 and comparing it to last quarter and a year ago.  This is only for College Greens and Glenbrook single family homes.  As you can see the low supply and high demand has been driving the prices up in our neighborhood while each home is spending less time on the market.  I expect Q2 prices to continue with this trend as we are heading into the spring and summer months.  Our neighborhood has experienced a   significant jump up in values over the past year and it’s currently being driven by supply and demand.  Of the last 5 homes I’ve sold in the area, all of them had multiple offers.  The homes that are priced right, show well and have a high quality marketing plan are receiving multiple offers, above list price within a few days. Usually 4 to 8 offers on a single property.

 

If you would simply like to know what your house is now worth in this crazy Seller’s Market, Call or email me. I can easily provide you with a FREE market analysis of your home so you can know its current value. You might be surprised what your house could sell for while this seller’s market is going on.

clear skies,
Doug Reynolds
 
www.BHGshortsales.com

College Greens / Glenbrook Sales in March 2013 (Sacramento, Ca)

There were 10 homes sold in College Greens / Glenbrook / Larchmont / College Greens East for the month of March, 2013.  That is a decrease from the 12 sold in February, 2013.   Here are the addresses and specific information of the sold properties.

Currently there are: 6 Active listings, 1 Active short sale listings, 10 Short Sales waiting for lender approval and 16 Pending Sales.

If you would like more information (pictures, listing history, what type of sales they were, etc.) feel free to call or email and I’d be happy to provide that for you.  Call or email me if you are looking to buy or sell in the 95826 zip code.  Check back each month for the updated statistics, as I keep a close eye on the 95826 zip code, where I live and own rental property.  Let me know if there are any particular properties you have questions about. 

clear skies,
Doug Reynolds
 

Sacramento home buyers need 20 Seconds for Love at First Sight

Here's a great article i came across from the Wall Street Journal by Sanette Tanaka.  It's fasinating to me how little we are willing to read now in this technology word and how important photos and videos are:

First impressions seem to matter most when it comes to dating, job interviews…and real-estate listings.

Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds. After that, their eyes tended to flit all over the screen, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.

"Without an eye-catching photo, the battle is lost before it begins," Prof. Seiler says. "You have to grab people's attention within two seconds. Do it the way a billboard does."

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Following the home-exterior photo, Prof. Seiler found that 76% of participants viewed the property description—things like the size and number of bedrooms/bathrooms—second. Real-estate agents' remarks, which can be a turnoff if they contain all-capital text, hyped-up adjectives and brand names, were the most overlooked—41.5% of home buyers didn't view them at all.

Understanding how people view a listing online can help agents refine their approach. "For a lot of people, the first point of contact with a house is through the Internet," Prof. Seiler says.

Overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents' remarks section, Prof. Seiler says. The research tracked eye movements of 45 people who each viewed 10 listings with six photos in August 2011, looking at the time spent viewing each online feature and the number of times their eyes stopped at a certain element. His study, "Toward an Understanding of Real Estate Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology," has been accepted by the Journal of Real Estate Research.

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The study participants' eye movements followed a "Z" pattern, beginning in the upper left corner to the upper right and continuing down the page in small "Z" patterns. After reaching the bottom right corner, they continued scanning up the right column of the screen. But as online browsers click through properties, their interest wanes. "People have respondent fatigue. After a while, you get lost in a sea of homes," he says.

Paula Wells, a team coordinator for Intero Real Estate in California's Silicon Valley, says she makes sure that the photos, property details and remarks can be seen on the page without scrolling. "Most homeowners are going to be looking for the photo first. That's going to pique their interest or not," says Ms. Wells. Nine times out of 10, she displays an exterior photo first and orders the rest of the photos as if you're walking through the home. Remarks are kept short, 400 characters at most.

Lisa Lippman, senior vice president and director of Brown Harris Stevens, limits her remarks to two to three paragraphs. "People get bored when you just rattle off brand names of the appliances and types of wood and stone," she says. Instead, Ms. Lippman recommends writing about the views, lifestyle and neighborhood. "You want to whet somebody's appetite so they want to

clear skies,
Doug Reynolds
 
www.BHGshortsales.com